About the National Association of Personal Financial Advisors (NAPFA)

Website: www.napfa.org

Fee-only planners join NAPFA--the National Association of Personal Financial Advisors--to enhance their own skills, market their services and be a part of a collective, influential voice on matters that affect them and their clients. Since 1983, NAPFA's ranks have enjoyed steady growth, forming a home for fee-only advisors throughout the United States, as well as the most respected confederation of financial planners in the country. Operating under a strict code of ethics and fiduciary oath, NAPFA Members are trusted, objective financial advisors for consumers and institutions alike. At NAPFA, it is all based on a simple, straightforward mission: To promote the public interest through advancing the profession of comprehensive fee-only financial planning by:

• Enhancing the skills of NAPFA members;
• Emphasizing NAPFA members' roles as fiduciaries;
• Educating the public about the financial planning process

NAPFA's Mission, Values and Vision Mission, Core Values and Vision Statements

Mission

To promote the public interest by advancing the profession of financial planning based upon all of our core values, thereby improving the quality of clients' lives.

Core Values

• Competency: Requiring the highest standards of proficiency in the industry.
• Comprehensive: Practicing a holistic approach to financial planning.
• Compensation: Using a Fee-Only model that facilitates objective advice.
• Client-centered: Committing to a fiduciary relationship that ensures the client's interest is always first.
• Complete Disclosure: Providing an explanation of fees and potential conflicts of interest.

Vision

The public recognizes that NAPFA advocates the highest standards for personal financial planning and that NAPFA-Registered Financial Advisors are the most trusted advisors of choice.

NAPFA Code of Ethics

Recognizing our fiduciary responsibility to clients and the public, NAPFA Members uphold the highest standards of care in the industry by espousing and practicing:

• Objectivity
• Complete Disclosure
• Integrity and Honesty
• Competence
• Confidentiality
• Fairness and Suitability
• Professionalism
• Regulatory Compliance

NAPFA Fiduciary Oath

The NAPFA Member shall exercise his/her best efforts to act in good faith and in the best interests of the client. The advisor shall provide written disclosure to the client prior to the engagement of the advisor, and thereafter throughout the term of the engagement, of any conflicts of interest which will or reasonably may compromise the impartiality or independence of the advisor. The NAPFA Member, or any party in which the advisor has a financial interest, does not receive any compensation or other remuneration that is contingent on any client's purchase or sale of a financial product. The advisor does not receive a fee or other compensation from another party based on the referral of a client or the client's business. Do you want to print out the NAPFA Fiduciary Oath?

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